Data Monetization for OEMs

• OEMs can generate new revenue streams by sharing data with third parties in a secure and compliant manner.
• Enables cost-efficient development of new features such as over-the-air updates, predictive maintenance, and diagnostics.

Enhanced Services for Drivers

• Drivers gain access to better services like tailored insurance, real-time navigation, and seamless vehicle management.
• Improved transparency and control over personal data builds trust.

Innovation for Service Providers

• Lowers entry barriers for developers and service providers, fostering innovation in insurance, fleet management, mobility, and beyond.

Regulatory Compliance

• Streamlines compliance with data protection laws like GDPR and the EU Data Act by providing clear frameworks and tools for data access and consent management.

Public Benefits

• Enables city planners to optimize traffic, reduce congestion, and promote eco-friendly policies.
• Improves emergency response times by providing near real-time data for safety services.

References Highlighting the Need for Such an Ecosystem

Here are references and contexts where similar ecosystems have been proposed, researched, or implemented.

Regulatory Contexts

• EU Data Act The regulation emphasizes the need for sharing non-personal data in a way that ensures accessibility and usability across industries while protecting consumer rights. The ecosystem aligns with these goals by providing secure, compliant data-sharing mechanisms.
• GDPR The General Data Protection Regulation highlights user control over data. This ecosystem directly addresses these requirements with consent management and transparency features.

Industry Standards and Initiatives

COVESA is such a strong advocate for standardization through initiatives like VSS (Vehicle Signal Specification) and CVII (Common Vehicle Interface Initiative). For example VSS enables cross-OEM compatibility in accessing vehicle data.

CLEPA

Position Paper on In-Vehicle Data CLEPA (European Association of Automotive Suppliers) advocates for open access to vehicle data to foster innovation while ensuring data security and user privacy.

Existing Ecosystem Models

Mobility Data Marketplace

• Platforms like HERE Technologies Marketplace already provide a way for mobility data sharing, demonstrating the demand and feasibility of such ecosystems.

Insurance Telematics

• Companies like Moter, Metromile, and Progressive use driving data to offer personalized insurance plans. This highlights the need for secure, standardized data access frameworks.

Academic and Research Insights

McKinsey Report on Automotive Data Monetization

• Predicts the global market for automotive data to grow to $750 billion by 2030.
• Identifies the need for secure and interoperable ecosystems to realize this value.

Capgemini Research Institute

• Reports that 62% of consumers prefer ecosystems that offer transparency and control over their data.

Below you can find the value proposition canvas for the 3 main actors in the system. They were used to derive the above mentioned benefits of the ecosystem.

Value proposition canvas for selected members

Data consumer

Data producer

Data Provider