COVESA CES Showcase Breaks Pre-COVID Records

CES returned from a multi-year, COVID-induced hiatus with a vengeance!  The success of that event positively impacted the COVESA Showcase and Reception event held on 5 January at the Bellagio Hotel. COVESA smashed records for booths/tables taken (77) and for confirmed attendance by a targeted automotive audience (1780), both of which represent a roughly 25% increase from the previous, pre-COVID records for the event.  An extensive photo gallery of the event can be found here.

COVESA is very grateful to all the event sponsors (listed in the below graphic), to the showcase participants and to Mike Nunnery, COVESA Business Development Manager, and his entire team for their excellent logistical execution. Another special thanks goes to the Michigan Economic Development Corporation (MEDC) and the Michigan Office of Future Mobility and Electrification, both of which added significantly to the event by accommodating a start-up pavilion and by hosting the Lt. Governor of the State of Michigan, Mr. Garlin Gilchirst II, who welcomed the crowd during a brief on-stage speech.

New to the event this year was AUTOSAR, an automotive alliance that has established a de-facto industry standard for an automotive software architecture, and their PiCar demonstrator. For this event, COVESA member TietoEvry extended the AUTOSAR demonstrator to include an integration of the Vehicle Signal Specification (VSS).

This integration is an early reference of an AUTOSAR concept to develop a Vehicle API connecting the AUTOSAR adaptive platform to vehicle data formatted according to VSS. The demonstrator gave of glimpse of the progress made in the COVESA-AUTOSAR alignment discussions announced in October of 2022.

COVESA was happy to provide a high-profile event with a very targeted audience to 25 of its showcasing members, some of which had just recently joined the alliance. In addition to AUTOSAR’s presence, the event served as an alignment opportunity to other industry collaborations including eSync Alliance (OTA standards), OpenADR (energy management and EV charging), Society of Automotive Engineers and the National Association of Broadcasters (advancing new content in the vehicle).  A table was also dedicated to Vehicle Experiences, a new COVESA Birds-of-a-Feather (BoF) launching in February.

While CES 2023 was a much more populated event that had a positive effect on COVESA’s showcase and reception, the showcase had significant highlights of its own, not only in participation and sponsorship, but in strengthening relationships between industry-leading collaborations and, of course, gave 25 of our members an awesome platform for showing their products and services. We invite all of our members to consider participating in next year’s event and in other showcase events at our upcoming all member meetings.

Thanks again to our sponsors, participating organizations and to Mike Nunnery’s team for a record-breaking event – let’s do it again next year!