Scratchpad for Internal planning page for COVESA AMM April 2023 - Technical

Explanation and call to participate in the various aspects of the Data EG, EV Charging EG, and other BoFs/Projects; also mention TST 

Advertisements of new stuff during the week; Q&A

Paul, Steve

Adnan Bekan 

TOPIC That does not conflict directly with VSS

• Android App Store BoF?
• Deeper dive tech?
• Last year was Security

3:45 - 4:30

Adnan Bekan 

Erik Jaegervall 

Vehicle Experience Presentation

OEM Perspectives on Emerging Industry Opportunities

Mike Nunnery - This is a possible session that we could do like we did at the AMM in October where Steve was moderator and Matt Jones and Charlie Cross did kind of a fireside chat.

We know that Matt/Ford and Steve will be in attendance and right now Trpko is working on travel to get out of the ITS American event he is speaking at during the same time as our AMM.  Trpko said that he is also going to see if Dan Cashen from Stellantis who it looks like is going to be leading the Vehicle Experience BoF can attend and if not Dan Cashen Trpko is going to talk to Vishnu (SVP at Stellantis) since VP's have easier time with travel approvals.  This was a very well attended session on main stage last AMM and great conversations and collaboration conversations too.

Future Challenges for an OEM

• Changing Customer Expectations
• Faster delivery and time to market
• Increased Developer Efficiency
• Software Platforms and Tools

Matt

Gerald Spreitz (Placeholder)

Maite Bezerra, Principal Analyst

  SDV, Wards Intelligence Informa Tech Automotive Group

The automotive industry is converging around the development of software-defined vehicles. However, there is still much uncertainty surrounding what exactly defines a software-defined vehicle and what the product-development path looks like for the industry as they invest billions of dollars in this transition. This session will delve into these critical points and provide insights into the current industry state and expectations for the future of software-defined vehicles.

Volvo Group AB (Magnus Liljeqvist Global Tech Strategist)

Panel to follow-up keynote following

Volvo Group AB (Magnus Liljeqvist Global Tech Strategist), AWS (talking with Lowry), Geotab (Christoph), Start-up? (Maybe RemotiveLabs), Ford-Pro (John Musser providing a contact)

Thomas

Fleet-OPS; FMS; Open Projects

What role does VSS and open standards play in Fleet-OPS?

Thought Leadership 3 (Services)

Sustainable SW Architecture Development for Future Vehicles

Sustainable SW Architecture Development for Future Vehicles

*Reduce complexity and interdependencies among the many different ECUs

*Unite applications to unlock new software-enabled functionality

*Control the software that defines the user experience of their vehicles

*Standard-based approaches for interfaces, which improves reuse and creates an open platform for innovation.

Proposal from Roger:

There is a clear trend toward app stores – particularly non-Google app stores – and, more broadly, enabling embedded/native application deployment in cars that protect the car makers control and independence and protect the customer’s data while also removing the distraction and shortcomings of phone-based mirroring solutions.  This is reflected in recent announcements from Aiden Auto, Volkswagen/CARIAD, and Mercedes MB.OS.  There are significant implications for connectivity and the connectivity budget – to say nothing of business model implications.  I am prepared to address all of that with both secondary market data, forecasts, and consumer survey data regarding their preferences from our own survey work.

Business track 4 (panel) (Services)

Services as Software-Enabled Revenues 

Moderator: Maite Bezerra, Principal Analyst - SDV, Wards Intelligence Informa Tech Automotive Group

Panelists

  Questions posed during this panel:

·       Is combining third-party apps with modular and open architectures the speediest and most effective solution for software-enabled revenues? How can OEMs bring big tech services to the car while maintaining control over revenues?  

·       In what ways will software-enabled vehicles increase user engagement with vehicle embedded systems and enable the development of value-added services?  

·       How do driver assistance safety features interplay with user experience and enable monetizable use cases?  

Informa/COVESA

Informa reaching out to the European Advisory panel. Maite will moderate. ETA: Title/Abstract by 3/10; Panelists by 3/24

Business track 5 Vehicle Experiences

Panel

Stellantis?? - Trpko or Dan Cashen (working on it, Rightware Andreas Binner/CTO (Confirmed), Pulselabs - Lincoln Merrihew?  Google - Steve Higgens?, Others? 

In-Cabin Choreography:  Designing the Ultimate Vehicle Experience

Consumers expect the absolute best, safest and problem free content and experiences available from their phones, smart home devices, computers and electronic devices, immediately as they become available.  Why would they expect less from a vehicle?  They won't. 

To enable this vehicle manufacturers must not think in terms of fixed predefined use cases bound to specific hardware.  They must think in terms of what capabilities, functions and flexible interfaces must be enabled to support great current experiences as well as those yet unknown future experiences.  They must also think in terms of rapid, safe, frictionless updates to the content and experiences.  

What is needed to design the ultimate in-vehicle experience?  What will these experiences be?  How will the industry deliver and continue to deliver these experiences?

COVESA/Mike

Trpko Blazevski (Global Innovation Mgr) is working on getting out of speaking commitment he has at ITS America same time as our AMM.   He is also looking to see if he can get travel approval for Dan Cashen (Chief Engineer - Cockpit from Stellantis) to travel.  If not, Trpko is going to talk to Vishnu Sundaram (SVP Cockpit, Connectivity & Cloud) to travel since it is easier for SVP to get travel approved. 

Panel

COVESA/Paul

Note:  Adam Woolway has been contacted and is going to discuss if this is an event that he can come and speak at since it requires travel.

4:45 - 5:15

(Adjust time)

The importance of defining a comprehensive legal framework for the Software-defined vehicle development

Abstract 
The automotive manufacturers seek to maintain control over the aspects that provide the greatest potential for differentiation, and the software is at the core. This change of paradigm would impact the function of the traditional supply chain. Derived from these challenges and implications from the Software-defined Vehicles comes another complication: developing a comprehensive legal framework. This framework must encapsulate two of the most important legal aspects of the design: liability and IP ownership. In these aspects, there are major differences between traditional hardware design and the implications that software co-development will bring to the table.

This session will cover the reasons behind the urgent need for vehicle manufacturers to determine a new legal framework defining who will own the IP and therefore be responsible for the liabilities, warranty and reliability in the Software-defined Vehicle.

10:45-11:30

VSS Working Session

What do we need to boost the development of connected vehicle services?

30 minutes

Felix Loesch

IVP/IVE Moved this to Thursday since this competes with too many other key sessions

Erik Jaegervall

Henkel Achim 

Ulf Bjorkengren 

EV Power Optimization Project Status

Presentation on progress of EV Power Optimization Project with discussion on use cases related to Infotainment and other Modules

Other Topics:

AUTOSAR/COVESA / SDV including SOAFEE and Eclipse SDV 

FMS Workshop? (VCC, RemotiveLabs)

Simulation/DigTwin/ (Ansys, Drivesec, Bosch/Felix, Walter, etc.)

EU Data Regulations (EU-IoT, etc.)

(Possibility to have a session here on Vehicle Experience ?????)

or could possibly be a project proposal workshop if Pulselabs (Lincoln) is attend called " Creating Standard Guidelines for Measuring Vehicle Cabin User Experience (UX)"

(10 minutes) Introduction to the IVP SIG AMM Session

• Speaker: John Moon 

(50 minute panel) Title - Vehicle Wallets (exact title being discussed)

Aiden (Confirmed)

• Speaker from Aiden TBD might be Niclas Gyllernam, CEO, Jonas Fenn CCO, or Todd Thomas, CRO

Mavi (Confirmed)

• Speaker is Vamsi Putrevu

Starfish: (Confirmed)

• Speaker is Jens Kohnen (mgr director)

Stellantis: (Not Confirmed As Yet)

• Speakers (TBD):

NOTE:  we need a 10 minute intro followed by a 45-50 minute panel. I did not want to adjust the time slots myself......

Title on Vehicle Wallets is being discussed with panelist to come up with a really good title along with a descriptive abstract that will be compelling.  The session is confirmed and and just confirming if Stellantis can also participate and who from Stellantis.

If Stellantis can not participate in this session then Starfish said they can bring someone from MBition to participate.

Ted Guild 

(45 minute Panel) Title: Payments in Automotive - Looking Beyond IVP

• Discover  
  • Julius Alexander
• WEX
  • Speaker TBD
• FIS
  • Speaker TBD
• Sony
  • Speaker TBD 

• JP Morgan/Chase
  • Speaker TBD 

• Mercedes
  • Speakers TBD Mark Gerban

Note: this is a work-in-progress since John Moon is talking to all the listed parties to the left to confirm travel to Porto AMM.

Note: we need to have 45 minutes for this panel but did not want to try to adjust the time slot framework myself.    This should go from 13:30 to 14:15

Title: Path to Implementing a Vehicle Wallet (Confirmed)

• Mavi
  • Vamsi Putrevu

Title: Payments Platform Development Considerations for OEM Adoption (Confirmed)

• Starfish
  • Markus Kuhnt