In today’s digital world, data is an enabler for innovation in nearly every industry, including automotive. Connected vehicles offer a rich source of data that can be used to benefit the vehicle driver, OEM, governments, or third-party app providers. For example, crowd-sourcing vehicle data supports not only instantaneous route planning or parking choices, but can be used for future infrastructure planning for cities as well. Predictive maintenance comes to mind, where data on common failures are instantaneously sent to the OEM, and fixes are delivered to every vehicle prior to even seeing a failure. OEMs can monitor the usage of specific vehicle functions or features to gauge their value to the customer. Performance of key vehicle features could be remotely monitored and analyzed, with subsequent improvements pushed to the users, even optimized for specific customer profiles. Vehicle cameras can be used as safety monitors, or for driver authentication (in the place of a key), or to record road accidents. If we respect the privacy and safety of the customer, the possibilities are endless.