Blog from October, 2020

GENIVI Virtual Experience (formerly the GENIVI All Member Meeting and Open Community Days)

26-30 October 2020

Agenda and Registration: https://www.eventleaf.com/GENIVIVirtualAMM

A special thanks to Genesis and LG for their generous sponsorship!

GENIVI is famous in the automotive industry for great networking events and we will not let a global pandemic hinder our ability to connect you with people you know but have been unable to meet with in person for some time.  GENIVI will employ the Swapcard platform that quite simply facilitates virtual networking, both informal chats as well as scheduled business meetings.  If you attended the TU-Automotive event, you are already familiar with the platform and its simple approach toward connecting with others registered for our free event.

There are many reasons you should consider registering for the event including a great program with highly relevant content on topics like:

• trends driving the future of vehicle software architectures
• challenges faced by increased software complexity
• impact of Google in the cockpit
• future of in-vehicle commerce
• a standard approach for vehicle data formats and interfaces
• data privacy and vehicle cybersecurity 
• and many more!

On Tuesday, 27 October, GENIVI, W3C and a number of supportive OEMs will answer the question, "Why the Industry Needs a Common Vehicle Interface Initiative?"  This combination of a panel discussion plus two one hour workshops will undoubtedly cause the industry to rethink the potential of an industry-wide standard for vehicle data and service definition as well as how it develops interoperable solutions for vehicle data management and vehicle service invocation. 

But let me get back to the networking and just how simple it is to place yourself in a virtual network of leaders from automotive OEMs, Tier 1s, semiconductor providers and many other suppliers absolutely free of charge.  Regardless of whether you attend any of the sessions (which I'm sure you will), GENIVI is providing you an opportunity to connect with potential customers, partners, start-ups and many others looking to collaborate on many of the biggest challenges facing automotive software organizations today.  We also are providing you access to a virtual showcase of leading technology suppliers and fellow standards development organizations for you to learn more about relevant offerings for vehicle projects.  With an expected 500 participants, 20 virtual showcase tables and tons of relevant content, why wouldn't you register to join in the fun?  

And I want to bring visibility to our two sponsors, Genesis (Executive Sponsor) and LG (Gold Sponsor), without which this event would not be possible!  Thank you both for your very generous sponsorships.  Note also than in addition to the virtual showcase, the event will stream videos from our sponsors and from a number of showcase participants during breaks and on-demand.

So, here's the next step.  Browse to the registration site and sign up at no cost.  You will be sent instructions that will answer many of your questions on event participation and networking.  For those not answered, there is an FAQ available on the registration web site.  

We look forward to having you join us for this great event, whether you are a GENIVI member or just interested in the future of automotive software and data.  See you soon!

The GENIVI Program Committee is pleased to announce several additions to the speaker line-up at the upcoming GENIVI Member Virtual Experience on 26-30 October.  Please visit the latest online agenda and registration portal for the latest information and to sign-up for the free event open to all interested parties in the automotive industry (including non-members of GENIVI).  Unlike past member meetings that tended to be 2.5 or 3 days long, this virtual event will span the entire week with portions of the event reserved for working sessions of current GENIVI projects.

Monday (26 October) will kick off with a moderated, thought leadership panel comprised of GENIVI Board member representatives discussing three trends in future vehicle systems including: 

1. Artificial Intelligence & Machine Learning (Matt Jones, Wind River)
2. Digital twin concepts as applied to vehicle data (Dimitrios Stavrianos and Rainer Lang, both from Bosch)
3. Consolidating vehicle functions in a software defined architecture (Tero Salminen, OpenSynergy).

The audience will also hear from Roger Lanctot, Strategy Analytics, about the impact of Google in the cockpit and from Georg Doll, McKinsey, about cost implications to vehicle software complexity.  Another trend discussed by Thom Denholm fromTuxera is solving data storage challenges in the automotive projects of tomorrow.  And the final session of the day will be panel moderated by John Moon, Connected Travel on car commerce and in-vehicle payments with panelists from BWM, HERE Technologies, MasterCard, and Postmates.

Tuesday (27 October) will be given to the continuation of a multi-year, productive collaboration between GENIVI and W3C in the vehicle data and web interface areas that has resulted in two industry standards.  Both the Vehicle Service Specification (VSS) defining an extensible model for vehicle data and the Vehicle Interface Service Specification (VISS) defining a web interface to exchange vehicle data with the cloud are being adopted in the industry and are expected to expand in a newly announced, joint project called Common Vehicle Interface Initiative (CVII).  The day will start with an OEM-led panel (Ford, Volvo Cars, Renault Software and BMW) arguing in favor of the initiative to create common approaches to collect, manage and exchange vehicle data both in the vehicle and in the cloud.  Two one-hour workshops are planned after the panel to continue to define the scope and work breakdown of the CVII.  If you have any interest in the future of vehicle data, these sessions are essential.  A second, Asia-friendly replay of the CVII content with live Q&A is being planned for Thursday morning (0900 CET).  

Because of contributions by Asia-based colleagues, Wednesday (28 October) will have two primary program tracks, one starting in the morning CET and the other in the afternoon.  The GENIVI project defining an Audio Hardware Abstraction Layer (A-HAL) associated with Android Automotive will be the focus of the morning sessions, led by representatives of BMW and TietoEvry.  The afternoon track will focus on automotive cybersecurity with talks and panelists including the Chair of ISO's 21434 Committee, General Motors, Irdeto, NCC Group, Strategy Analytics and Automotive News. 

Thursday (29 October) will be given to the GENIVI project called Cloud and Connected Services (CCS).  This project has been active for some time and is exploring not only the usage of a standard vehicle data model (VSS), but also a common reference architecture for vehicle to cloud communications. Kevin Valdek, CTO of High Mobility, will lead the working sessions.  And finally, Friday (30 October) will be dedicated to the other important project of the Android Automotive SIG, namely the Vehicle Hardware Abstraction Layer (V-HAL) development work.

In addition to all of the relevant and informative program content, the event will be an great opportunity to network with current and prospective colleagues and customers through the Swapcard platform.  Used during the recent TU-Automotive event, this platform enables registered participants to request connections with other participants, to freely chat and to support virtual business meetings between interested parties.  We would also like to thank our event sponsors, Hyundai Motor Company and LG Electronics for their generous support of the event.   

Please take time today to review the latest online agenda and to register for this free event at the registration portal.